CLEANING: Remove dust and dirt by brushing with soft brush counterclockwise with short strokes until you worked your way around. (hat brush designed for felt hats are the best). Wipe with damp cloth to remove lint after brushing or use a piece of masking tape. To remove a stubborn spot, use a damp cloth with mild soap, then remove the soap with a cloth with clean water. Use a lint free towel and press down to remove the water. Then air dry the hat. You can also try a super-fine sandpaper to remove small spots. Never wash a wool felts hat by submerging it in water.
CARING: Make sure your hands are relatively clean when handling your hat; at least of grease. Hold the brim of your hat not the crown when removing it from your head to maintain shape of the crown. We prefer picking up the hat with thumb inside at sides and fingers barely touching brim. Lay hat upside down when setting it on a surface. Laying it on the brim will flatten and distort the brim. Do not expose your hat to high heat.
If your hat is wet from rain or sweat, use a towel to remove as moisture as possible. Then flip up the sweatband and lay the hat upside down or hang it on a hook and allow it to dry naturally. Do not use hairdryer, dryer, or subject it to high heat from fireplace; heat could cause the wool hat to shrink. Felt will retain the shape it dries in, so check the crown and the brim as you leave it to dry. Small creases and dents can be removed with a steamer. If your hat is completely soaked, it is very difficult to save it without professional help. Felted wool is delicate when wet, it shrinks and deforms as it dries. Gently shake off the water, then pat dry with a towel. Place it on a hat form, you can try to use a container, or bowl, just keep in mind whatever shape you place it on will be the shape. You can also try to weight down the brim to prevent curling. You can use a steamer to shape it.
STORAGE: Hang your hat on a wide hat hook. If you seldom wear your hat, store it in a hat box or bag. Fedora, safari, cowboy hats should be kept on a hat form, or the crown be stuffed with tissue, so it doesn't sit on its brim. Women's floppy hat can lay flat. You can stack similar crown shaped hats to save space. You can remove dents with a steamer, or over boiling tea pot of water.