Our Story
Setar Trading Hats began with a personal mission—one shaped by years in the bright Southern California sun and by loved ones whose lives were touched by skin cancer. What started as our family’s search for well-made, sun-protective hats soon grew into a passion to help others protect themselves without sacrificing style or comfort.
We quickly realized that hats mean something different to everyone. Some people feel instantly complete the moment they put one on; others are wearing a hat because a dermatologist—or someone who loves them—insisted they should. Wherever you fall on that spectrum, our goal is simple: to make you feel confident, protected, and effortlessly yourself.
For over a decade, we’ve carefully curated hats that blend craftsmanship, durability, and proven UPF sun protection. We partner with brands that innovate, materials that last, and styles that allow people to express who they are—whether they’re wandering the beach, working outdoors, dancing at a festival, or dressing for a special occasion.
As a family business, we believe in real connection. No automated replies, no faceless service—just genuine people who care about helping you find the hat that feels like magic.
Because to us, a hat isn’t just an accessory. It’s shade, confidence, personality—and sometimes, even peace of mind.
Our philosophy is beautifully reflected in the words of Martha Sliter:
“A hat is a flag, a shield, a bit of armor, and the badge of femininity. A hat is the difference between wearing clothes and wearing a costume; it's the difference between being dressed and being dressed up; it's the difference between looking adequate and looking your best. A hat is to be stylish in, to glow under, to flirt beneath, to make all others seem jealous over, and to make all men feel masculine about. A piece of magic is a hat.”
Our founders:
Andrea Rausch: andrea@setartrading.com
Eric Rausch: eric@setartrading.com
Customer support:
setartrader@setartrading.com
Call us: 888.412.2183